Our Story

The idea of i-spy was born after our little boy Ruben arrived. We were finding so many gorgeous brands and wanted to create a place you could shop them all. So we double tapped social media, saved our favourite brands and went about setting up shop. 

We continue to seek out and spy gorgeous brands and now you, CAN buy them in one place. Welcome to i-spy Kids.

We are your modern day kids boutique, where life is fun, nothing is taken too seriously, bringing colour to your everyday. 

Keep an eye out for Ruben's reviews & seal of approval.  

We're a young family with big dreams & i-spy is just the beginning. 

Watch this space!

Parv, Sunny & Baby Ruben. 

(Parv & Sunny co-founders. Baby Ruben along for the Journey)